Jonny Mass is adept at manipulating movement for maximum visual impact and immersion, a result of his deep technical knowledge and background as a video pioneer in the action sports world. Driven by his passion for experimentation and discovery, he is a nimble, outside the box thinker who is constantly pushing himself to find new ways to elevate his storytelling.
Mass has directed projects for brands including Porsche, Michelin, Spotify, KIA, Ford, Lamborghini, Persol, Red Digital, and Fuji. He began filmmaking as a young teenager at the skate park, where success through his YouTube channel led him to branded content opportunities early on. Experimenting with the most cutting edge technology, from 8K cameras to drones, led to an opportunity with RED Digital Cinema to create a short film to launch its new HELIUM 8K sensor for the WEAPON. A self-taught jack-of-all-trades who can direct, shoot, edit, and handle post, Mass understands both the technology and creative techniques that will deliver the most visceral stories.